The marketing landscape continues to shift towards a more content focused paradigm, which means there is more content “noise” than ever before. Marketing teams need the resources to help their efforts stand out so the requirements and expectations surrounding content marketing roles are fast evolving.

A competitive Content Marketer must be a hybrid marketer – part technician, part artist. In other words, the next generation of successful marketers are equal parts Elon Musk and Georgia O’Keeffe.

So how do you attract those savvy future-facing content marketers?

This Content Marketing job description is a great start to finding your next Elon O’Keeffe.

Set Yourself Up For Success in the New Year

Originally posted Dec 18, 2015.

It’s the holiday season! The eggnog is flowing and White Elephant gift exchanges are well underway. New Year’s resolutions are still a couple weeks away and probably a month or two from being broken!

Set Yourself Up For Success in the New Year
Originally posted Dec 18, 2015.
It’s the holiday season! The eggnog is flowing and White Elephant gift exchanges are well underway. New Year’s resolutions are still a couple weeks away and …

Set Yourself Up For Success in the New Year

Originally posted Dec 18, 2015.

It’s the holiday season! The eggnog is flowing and White Elephant gift exchanges are well underway. New Year’s resolutions are still a couple weeks away and probably a month or two from being broken!

There is nothing like a visit home or a family holiday to make you question your career. Not so much in the introspective, existential, what am I contributing to the world sort of way, but in a nuts-and-bolts sort of way.

Kristen Storey, Managing Director, Chicago

 LinkedIn      kstorey@wunderlandgroup.com

What’s wonderful about working for WunderLand?

Working in the interesting and hot space of digital, marketing and creative – we’re often at the cutting edge of trends so getting a bird’s eye view into what organizations are doing in this space is fascinating.  And doing that with a team of committed subject matter experts who really care – care about understanding our clients and their needs.  Same is true on the talent side – ensuring we understand what are candidates are looking for both short and long-term and matching them with the right opportunities.  Having a team of WunderLanders who have that mix of technical and market knowledge who really care and maintain relationships throughout people’s careers is what sets WunderLand apart from the competition.

 “When it comes to getting a job, it’s all about who you know.” – Just About Everyone

That often repeated phrase might be a bit simplified, however knowing the right people can play a significant role in where you work next.

“Excellent firms don’t believe in excellence – only in constant improvement and constant change.”  – Tom Peters

“Excellent firms don’t believe in excellence – only in constant improvement and constant change.”  – Tom Peters